Food & Drink & Shopping


What’s a Watermelon Festival without food and drink?

The IERNA’S Heating & Cooling Food Court at Melons for Moolah, Presented by LocalShops1, will feature a number of food trucks and snack vendors, with beer, wine and water for purchase as well. And don’t forget our Action Pro Realty Biergarten, where you can sample several summertime beers from home brewers!

We’ll also have plenty of craft and product vendors with a wide variety of interesting items to purchase, and our Club Wyndham Raffle Tent will have dozens of raffle prizes, including a 7-night cruise for two on your choice of three major cruise lines, and silent auction items and a 50/50 drawing!

Here are our vendors, with more to be added:

Crooked Thumb

Safety Harbor’s first microbrewery will offer six of its great beers, including Harbor Lager, Shade Tree IPA and, of course, its Lose My Rind watermelon Florida weisse! Wine and bottled water also will be offered!


This Safety Harbor 501(c)3 non-profit organization will be offering watermelon wedges and a cucumber/watermelon salad for donations to support its work in our community, including with the Florida Sheriff’s Youth Ranch!

King's Bistro

King’s Bistro is a frequent participant in Safety Harbor festivals and special events, and its menu for Melons for Moolah will include cheeseburgers, double burgers, quesadillas , fajitas, chicken on a stick, chicken wings, krincle fries and maybe even Italian sausage!


Doughbie Brothers Pizza, well known in the Safety Harbor area, will offer its wood-fired Neapolitan pizza!


A staple of Safety Harbor events, Mookie’s will make sure you have plenty of its delicious kettle korn for the movie and before!


Main Street Boys will be serving a variety of their homemade empanadas!


Owned by Safety Harbor’s Laura West, who was instrumental in last year’s Melons for Moolah Guinness World Record-setting event, The 511 Food Company will be serving watermelon gazpacho and salsa this year!


Skoops is the one and only in the nation that offers 100% Natural Italian Ice, vegan smoothies and virgin mojitos. All of our products are made fresh with fruits using only three natural ingredients. They have no high fructose corn syrup, no food dyes, no artificial flavorings and no preservatives. They are dairy and gluten free. For this awesome event, we will be featuring some of our special menu, such as watermelon-lime, salted watermelon, watermelon and watermelon mojitos. Our motto is “if you can’t pronounce it, don’t eat it!”


Melonhead will be bringing its famous Melonhead Meloade slush drink!


It’s going to be hot out there, so cool down with Softee The King’s delicious soft-serve ice cream cones, sundaes & milkshakes!

JB's Sweet Addiction

Cupcakes and cookies!


Emmy & J Gourmet will have two booths – one featuring nuts roasted with Kentucky bourbon, wild orange blossom essential oil, organic maple syrup, organic cane sugar & pure vanilla extract, and the second featuring gourmet dip mixes for veggies, desserts and bread dipping oils!


Llama Mamas Crafts of Valrico will be selling wreaths, shirts and hairbows!


Besties offers fun and fashionable $5 jewelry that is lead- and nickel-free. All necklaces come with matching earrings, and little girls’ jewelry is just $1!


Essential oils products from Judy Brownell!


Hand-cut stones, gems and retro tin signs!


Repurposed items, such as vintage map pictures made from vintage maps, books and repurposed frames, repurposed lamps made out of unique items, such as an old telephone, as well as vintage and antique items!


Handmade artisan jewelry made from natural crystal gemstones.  Our “Pretties” are made with specific intention great for meditation, can help you with anxiety, focus or stress relief!

Color Street

Dry Nail Polish – three words that can change your life! What if I said you can have gorgeous nails anytime, in just a few minutes, with no dry time? That’s the beauty of Color Street nail strips!


Camp Gladiator “CG” is the largest and fastest-growing adult outdoor fitness company for ALL fitness levels in the country! We have hundreds of locations in the U.S and more than 150 right here in Tampa Bay! We will be offering a FREE month of unlimited camps to Melons for Moolah patrons, as well as the opportunity to participate in our nutrition program, CG Fit!


Meal kit delivery service subscriptions!


Tile art with a beach theme or a favorite picture to add to your quaint home lifestyle. Wine sayings and motivational sayings.   Handmade all natural soaps with fresh lavender,  peppermint leaves, sea salt, wildflowers.   Lifetime scented gel candles with a sea scape design; starfish, colored sand, a variety of seashells, gems, seaglass, dehydrated fruit and flowers.  Bathbombs with sea salt and shea butter!


We sell farm fresh Georgia peaches and pecans!


CBD American Shaman is dedicated to bringing wellness to the world through ultra-concentrated terpene-rich CBD oil derived from all-natural, high-quality industrial hemp. It is legal in all 50 states and is 100 percent organic, gluten-free, non-GMO hemp and has no heavy metals or insecticides, and is batch-tested using Ultra Performance Convergence Chromatography!


Come learn about our fitness programs!